Posted: 23/09/2009 - Virgin Bingo is airing its first national TV advertising campaign across homes in UK this October.

Virgin Bingo is airing its first national TV advertising campaign across homes in UK this October.

The TV campaign will run for three consecutive weeks on all main terrestrial and freeview channels including ITV and Channel 4 amongst others. The advert itself is a clever and colourful graphic animation led by our singing and dancing host, Ricardo, a bearded ‘Jalapeño’ crooner dressed in traditional Mexican attire - sombrero included!

The ad’s main message is ‘Three Hours of Free Bingo Everyday’ which, needless to say, will definitely attract a mass market interest and consequently a roar of new Players!
My gut feeling tells me that the Virgin brand will reach out to bingo and non-bingo audiences – Let’s wait and see!

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