Posted: 20/07/2009 - Foxybingo no1 in UK bingo, sale to go through.

Foxybingo is the number one UK bingo company when it comes to player numbers, according to bingo portal BingoPort.

The parent company of Foxybingo, Mirror Bingo, Think Bingo and Cheeky Bingo consistently hosted over 2,500 average daily concurrent users in its seven online bingo networks in the three months to June 30, 2009.

The figures mean Cashcade has around 23% of the total UK online bingo market share, the portal said.

Stand alone bingo site Tombola was second to Cashcade , with just over 1,200 average daily concurrent players, followed by Gala Bingo in third with around 1,100 average daily concurrent players.

The portal said Cashcade’s introduction of “innovative free/pay online bingo site, Cheeky Bingo; which now accounts for 33% of Cashcade’s overall bingo player traffic”, had been one of the main drivers of its growth this year.

PartyGaming will announce a £100m deal to buy Cashcade over the next two days, according to the Sunday Times. Party will pay an initial £75m, and will have to pay up to £25m more, depending on the performance of the business throughout 2009 and 2010, the paper said.

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